Dec 15, 2023
If you're in the online education, coaching, or consulting
space, podcast guesting is one of my favorite ways to generate
quality leads and drive business sales. In this episode, you'll
Nikki walks you through her process for getting booked on
podcasts.
🌟 Here are the top 5 key takeaways and learnings from this
episode:
Align Your Strategy with Your Goals: Your podcast guesting strategy
should align with your business goals and resources, whether it's
about visibility, book launches, lead generation, or sales.
Clarify Your Intention: Before pitching podcasts, get crystal clear
on why you want to be a guest. Is it to boost visibility, launch a
book, generate leads, or drive sales? Define your target
outcome.
Craft a Podcast Strategy: Develop a clear strategy for how you'll
use podcast guesting to achieve your goals. Map out the customer
journey and funnel you'll take your audience through.
Know Your Target Audience: Identify your ideal audience and
understand what other podcasts or categories they're interested in.
This insight helps you choose the right shows to pitch.
Effective Pitching and Follow-up: When reaching out to podcast
hosts, focus on adding value to their audience. Research the show,
make your pitch concise, and follow up strategically.
Share this episode with one person who can benefit from a podcast
guesting strategy.