Sep 5, 2023
Your business cannot survive without a consistent flow of sales.
Yet it can be one of the most frustrating parts of a business.
Whether you are doing sales yourself or have a sales team, this
episode dives deep into the world of sales, uncovering some
incredible insights you won't want to miss. Join host Nikki Nash
and seasoned sales expert, Amy Lau, as they have an open
conversation about sales.
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it.
Connect with Amy via her website or connect with her on
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Key Takeaways:
Sales Is a Learnable Skill: No matter how shy or introverted you
may be, sales is a skill that can be learned and mastered. Amy's
journey from a shy writer to a successful sales leader is proof
that anyone can excel in sales.
Sales Is About Building Relationships: Sales isn't about pushing
products on people; it's about building meaningful relationships
and providing value. When you focus on helping and educating your
prospects, you create trust and loyalty.
Align Sales and Marketing: Sales and marketing should work together
seamlessly. When these teams are aligned and share a common vision,
your sales efforts become more effective and efficient.
Understand Your Product Inside Out: To sell effectively, you must
have an in-depth understanding of your product or service. When you
can explain the value and benefits clearly, you build credibility
with your prospects.
Incentivize Your Sales Team: Properly structured incentives are
essential for a motivated sales team. Compensation structures
should encourage success and reward your salespeople for their hard
work.