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The Market Your Genius Podcast

Sep 22, 2023

You can run a successful business with a full plate! And if you want a dose of inspiration and practical advice on how to do it, this episode is a must-listen. Join Host Nikki Nash as she interviews entrepreneur, author, and mom of six Julie Cole on how to build a profitable and sellable company. Hit play for Julie Cole's journey from identifying a market need to building a successful company provides inspiration and valuable insights into entrepreneurship, work-life balance, and decision-making.

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Connect with Julie via her website.

Key Takeaways:

* Know Your "Why": Understanding the driving force behind your business is essential. Julie's journey began by recognizing a gap in the market for durable children's labels and desiring a flexible lifestyle to support her family.

* Setting Boundaries: Learning to say no, establishing clear boundaries, and understanding your own values can help maintain a work-life balance while running a business.

* Productivity Tips: Julie shares practical productivity tips, including the "touch it once" principle and tackling challenging tasks first, to maximize efficiency.

* Core Values: Building a business based on core values can guide decision-making, help you align with the right partners and customers, and foster a positive company culture.

* Embrace Change: Entrepreneurship requires adapting to evolving circumstances and technologies. Embrace change, stay innovative, and remain open to new challenges.